David Stich—Copywriter
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ALLSTATE - HBC-I-OWE-YOU

Allstate wanted to entice students and alumni of historically black colleges and universities (HBCUs) to get an insurance quote to benefit their schools. So we created the HBC-I-Owe-U campaign to remind them of the debt of gratitude owed to these storied institutions.

ALLSTATE - HBC-I-OWE-YOU

Everyone owes historically black colleges and universities (HBCUs) a debt of gratitude. To help fund these storied institutions, we created the HBC-I-Owe-You competition to raise scholarship money for BIPOC students and to provide an additional $50,000 donation to the HBCU with the most votes from Allstate customers.

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AD: Colleen Horne