David Stich - Copywriter
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CHEEZ-IT - THE WAITING GAME

 

CHEEZ-IT - THE WAITING GAME

Only mature cheese is good enough for Cheez-Its. But how long does it take for cheese to mature? To find out, we enlisted Funny or Die, a giant wheel of cheese and a 24/7 Facebook Live stream. And to keep people tuned in, we put the cheesiest prize in history on the line - five million Cheez-Its.

Case Study:


AD: Marcus McCoy
CD: Ben Steward, Rob Calabro