CHEEZ-IT - THE WAITING GAME
Only mature cheese is good enough for Cheez-Its. But how long does it take for cheese to mature? To find out, we enlisted
Funny or Die, a giant wheel of cheese and a 24/7 Facebook Live stream. And to keep people tuned in, we put the cheesiest
prize in history on the line—five million Cheez-Its.
AD: Marcus McCoy
CD: Ben Steward, Rob Calabro